Miryang Maeunmat Festival

The Miryang Spicy Food Festival takes place in Miryang, the home of Buldak Bokkeummyeon (the global symbol of K-spicy food) and Muan's fragrant chili peppers. It's a festival for spice lovers, combining K-spicy food tasting with various hands-on programs and performances. At the festival grounds, food programs like the Chef's Table, Spicy Zone, and Relax Zone let visitors experience the charm of Miryang's spicy flavors in new ways. There are also spice-themed activities open to all ages, such as the Spicy Challenge Pledge, 'Conquer the Scoville Scale!' challenge, Miryang Spicy Hunter Association certification, and Gyeotopark SNS certification. The brand experience zone features participation from domestic companies and brands known for spicy food, such as Samyang Ramen, offering a hands-on promotional space. With a range of events and performances adding to the excitement, this signature food festival of Miryang lets you enjoy all of K-spicy food in one place, making for special summer memories with family, friends, or a partner.